Creative Direction / Photography

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Mercedes-Benz Vancouver approached us to create team portraits for each of their sales and service centres. Our goal was to create portraits that personified the level of care, customer service, and luxury that Mercedes-Benz provides to their customers.

For each sales team, individuals were photographed in small groups and composited onto the dealership showroom. This allowed the sales team to continue to help customers while the team portrait was being created.

The service centre teams were quite large, and not all of the technicians were available on the same day. To accommodate all of the technicians we created a small studio on location and photographed them in small groups. To allow for the large team sizes, each of the service team portraits were composited into the same service bay - which at the time was the newest and largest service bay.

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Four sales team and four service team portraits were created.